Alex Archer, '13

Alex Archer, Albion College Class of 2013Major: Economics and Management (emphasis in Finance); winner, 2013 Maurice L. Branch Award for Outstanding Scholarship and Research

Residence: Charlotte, N.C.

Career: Zone Manager, Ford Motor Co.

In a nutshell, what do you do?

My responsibility is to be the intermediary between Ford and its dealerships. My goal in this position is to improve the overall performance of Ford’s stores by trying to increase sales through marketing, advertising and/or implementing new technologies; to increase efficiency through suggesting processes for dealers to implement; and to ensure transparency between both parties (Ford and its dealers) by being an immediate point of contact to certain dealerships.

In fact, I am not the only Albion alumnus in this position. My good friend Destin Simon, ’13, is a Zone Manager in Ford’s Dallas region.

Why do you love what you do?

I love what I do because not only is every single day a different challenge, but I have the opportunity to work with very successful entrepreneurs and to figure out what makes each unique Ford dealer successful. This position requires me to wear several different hats (creative, analytical, strategic) and gives me a chance to learn about the automotive industry from the front lines.

How did Albion help you get there?

Albion creates an environment that allows you to take advantage of your college experience. Albion helped me by preparing me in core subjects such as economics and math, while also offering the opportunity and flexibility to play on the golf team, get involved with several organizations, and study at the London School of Economics for an entire year.

For me, Albion ...

... is about learning both inside and outside of the classroom. The liberal arts curriculum is about being comfortable in uncomfortable situations, where your intellect is driven not only through coursework and textbooks, but also through leading organizations, competing in athletics, performing in theatre, and being heavily involved in numerous clubs and societies on campus.